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When people struggle with pain, they often turn to physical therapy for help in recovering. But when it comes to mental health challenges like anxiety and depression, many people choose to push through the pain even as it takes a toll on their wellbeing, their work and their home life.
Some people don’t seek help because they’re unfamiliar with their options. Jourdan Generes, co-founder of NeuroJust, wants to raise awareness of a highly effective treatment called TMS, or transcranial magnetic stimulation.
“My mom had suffered with depression and anxiety her entire life, and I was very upset she had never been offered TMS, especially knowing how effective it is,” he says. “That’s what drives me. My goal is to help as many people get this treatment as I possibly can.”
The therapy targets the brain’s prefrontal cortex, which combats the limbic region — the part of the brain where the fight-or-flight instinct resides.
“When you have any imbalance in the brain, the limbic region is constantly sending negative thoughts,” Generes says. “It’s constantly telling you all the bad things that could happen.”
Stimulating the prefrontal cortex is like exercising the brain to help it perform better, he says. TMS reduces symptoms of anxiety and depression for 86% of patients. Complete remission is achieved in 64% of patients. And for 75% of patients, the positive effects last for two years. TMS remains effective if someone needs re-treatment.
“We see patients say they have peace and clarity, and they can do things they haven’t done in forever,” Generes says. “They’re able to live in the moment, they’re able to focus at work, they’re able to laugh at a friend’s joke. They just feel like that weight is lifted off their shoulders. It truly is the best part of our job to see the transformation.”
NeuroJust opened its Metairie location in 2021 and added a Baton Rouge office in 2024. Both clinics also house BioJust, which focuses on wellness and optimization of hormones, which can play a role in anxiety and depression.
TMS differs from other treatments in that it addresses the root cause of anxiety and depression, Generes says. It’s less invasive and has longer remission rates than electroconvulsive therapy. And unlike medications, it doesn’t mask symptoms or have side effects.
TMS was discovered about 40 years ago in Sheffield, England. Despite being extensively researched since then and gaining FDA approval in 2008, most people still don’t know about it. People interested in TMS can visit NeuroJust for a free consultation. If they decide to move forward, the course of treatments are done in NeuroJust’s calming, spa-like atmosphere.
“It’s Monday through Friday for 10 to 20 minutes,” Generes says. “You don’t have to be sedated for it. It’s like stopping for a cup of coffee.”
TMS therapy is covered by all major insurance providers including Medicare, Medicaid, VA, and Tricare. Anybody who is interested in TMS therapy can find NeuroJust at 4992 Bluebonnet Blvd Suite A, Baton Rouge, LA 70809, or call them at (225) 330-7382
