Local bridal boutique rebrands and relocates to Juban Crossing

A longtime bridal retailer has rebranded and relocated to one of the Capital Region’s busiest retail corridors, betting on increased visibility and foot traffic...

A new blend on Perkins Road? City Roots is expanding its local footprint

City Roots Coffee is expanding its Baton Rouge footprint with plans to open a third location in the former Vars Pizza space on Perkins...

Downtown Baton Rouge’s new master plan is here. What’s in it?

After months of research and stakeholder engagement, downtown Baton Rouge’s new master plan has arrived. Plan Baton Rouge III lays out an ambitious road map...

Baton Rouge tourism had a $1.3B impact in 2025

Tourism in the Capital City generated $1.3 billion spent by visitors in 2025, supported more than 42,200 jobs and drew 9.4 million visitors to...

Cook Out to enter Baton Rouge market by taking over stalled Starbucks site

North Carolina-based restaurant chain Cook Out plans to enter the Louisiana market, with its first location in the Capital Region. Cook Out purchased the roughly...

CPA firm to anchor renovation of long-vacant Corporate Boulevard office building

A long-vacant office building on Corporate Boulevard is set to return to commerce following a local investment and planned renovation, with a major tenant...

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