GET DAILY REPORT FREE
When people struggle with pain, they often turn to physical therapy for help in recovering. But when it comes to mental health challenges like anxiety and depression, many people choose to push through the pain even as it takes a toll on their wellbeing, their work and their home life.
Some people don’t seek help because they’re unfamiliar with their options. Jourdan Generes, co-founder of NeuroJust, wants to raise awareness of a highly effective treatment called TMS, or transcranial magnetic stimulation.
“My mom had suffered with depression and anxiety her entire life, and I was very upset she had never been offered TMS, especially knowing how effective it is,” he says. “That’s what drives me. My goal is to help as many people get this treatment as I possibly can.”
The therapy targets the brain’s prefrontal cortex, which combats the limbic region — the part of the brain where the fight-or-flight instinct resides.
“When you have any imbalance in the brain, the limbic region is constantly sending negative thoughts,” Generes says. “It’s constantly telling you all the bad things that could happen.”
