GET DAILY REPORT FREE
Gordon McKernan Injury Attorneys, under the leadership of Gordon McKernan, stands as a testament to the power of family, dedication and a deep-seated commitment to justice. More than just a successful law firm, it’s a legacy built on the principles of hard work, integrity, compassion and justice—values inherited from Gordon’s father, Jerry McKernan.
AT A GLANCE
Top executives: Gordon McKernan, Owner, CEO, Attorney
Phone: 225.888.8888
Address: 5656 Hilton Ave., Baton Rouge, LA 70808
Website: getgordon.com
“Our core mission is still helping those less fortunate, the injured and those who don’t have the means to speak out about something that has happened to them,” Gordon says. This mission is the driving force behind the firm’s growth. With 14 strategically located offices spanning every major market in the state, from New Orleans to Shreveport, the firm has an impressive record of securing over $3 billion in recoveries for clients. “It’s about changing lives,” Gordon explains. “Every dollar we recover represents someone who was injured and needed justice.”
Despite its broad scale, family remains at the core of the firm. Gordon’s wife, children, brother-in-law and brother all play vital roles, and his son, John Gordon, is pursuing a law degree with plans to join the firm.
“Just as my father paved the way for me, I see John Gordon preparing to carry on this legacy,” Gordon reflects. This commitment to family extends to every client who contacts the firm. “When someone walks through our doors, they are not a case file,” Gordon says. “They are a person who deserves a lawyer who truly cares about the outcome. Our job is to level the playing field and fight for them.”
“When someone walks through our doors, they are not a case file. They are a person who deserves a lawyer who truly cares about
the outcome. Our job is to level the playing field and fight for them.”Gordon McKernan
His innovative approach to marketing, featuring memorable imagery like puppies and avocados on billboards, has significantly broadened the firm’s reach. “I never thought of myself as a creative person,” he admits, “but marketing is an expression of who I am. If that creativity makes someone smile and remember our name and reach out when they need help, then we’ve done our job.”
Deeply rooted in Louisiana, Gordon believes in giving back to the community that raised him and lives by the Bible verse that reads “to whomsoever much is given, of him shall much be required.”
The firm’s extensive community initiatives, supporting over 200 causes annually—from cancer research to local schools and environmental protection— demonstrate this dedication. “We want to tell the community we’re here for them at all times,” says Gordon, “not just when someone’s injured.”
