Sunshine Plumbing & Backflow Prevention: As a marketing tool, yellow duck logo makes a splash

Sunshine Plumbing & Backflow Prevention, Inc. carries a family legacy and a logo guaranteed to bring a smile to your face.

Founded in 2008 by fourth-generation plumber Dirk Payne, Sunshine Plumbing vehicles are known as “duck trucks” for the bright yellow duck logo emblazoned on the side. The duck is modeled on Dirk himself with a spiky hairstyle and ever-present sunglasses.

AT A GLANCE

Top executives: Dirk Payne, President; Cody Payne, Vice President & Service Manager

Phone: 225.262.2322

Address: 11648 North Harrell’s Ferry Blvd., Unit C, Baton Rouge, LA 70816

Website: sunshineplumbingco.com

“I was in Washington, D.C. for a lobbying event for the plumbing industry with the Plumbing Heating Cooling Contractors Association, and I saw just a plain white plumbing van with a small rubber duck on the side of it. I can’t tell you why it stuck with me,” Dirk says. “So when I started my business, I wanted a six-foot rubber duck on the side of my trucks. It’s one of the greatest things that we’ve come across as far as marketing.”

Sunshine Plumbing provides basic health services, small remodels, and sewer/drain cleaning in the Baton Rouge area. Dirk strives for his employees to be the most knowledgeable, cleanest, best-dressed plumbers in town.

“When we do a job at your house, you’re not going to have to clean up after us,” he says. “We will scrub your bathroom before we leave. All our guys are vetted. Everybody’s background is checked. We keep well-stocked trucks so we have all the parts necessary to make repairs. And of course, we have the cool duck shirts.”

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