From the Publisher: Philanthropy reimagined

As the holidays roll in, we’re all reminded of the importance of giving back. Year after year, business leaders in Baton Rouge step up to the plate, writing checks and supporting nonprofits that make this community better.

That financial support is absolutely critical. But here’s the thing—what if we thought bigger? What if, heading into 2025, we committed to philanthropy in its fullest sense?

I’m talking about a game changer.

Let’s start with the narrative. Baton Rouge has challenges—no one’s denying that. But focusing on the negative? That’s not how you build a thriving community.

For too long, the spotlight has been on the crime, the infrastructure, the politics. But we’re more than that. There’s incredible innovation happening here. Businesses are thriving, people are creating, and lives are being changed.

So in the coming year, let’s amplify that.

As business leaders, we have the platform and influence to shift the conversation. It’s time we spotlight what’s working. Celebrate the wins. Highlight the innovations and progress happening right here. When we focus on the positive, we attract the kind of energy, talent and investment that fuels real growth. Baton Rouge won’t grow if we keep tearing it down.

Next, let’s talk about the heartbeat of our business—our people. Our teams aren’t just an expense line on a P&L; they’re our competitive edge. Want to give back in a way that pays dividends? Invest in their physical and mental health. Offer programs that promote wellness, create a culture where mental health isn’t taboo, and lead by example. The ROI on a healthy, engaged workforce is off the charts—not just for your company, but for our entire community.

And here’s another idea: mentor. As leaders, we have decades of hard-won experience. Imagine the ripple effect if more of us took the time to mentor the next generation of business owners, entrepreneurs and innovators. Give our time and wisdom—it’s one of the most valuable gifts we can offer.

Finally, remember that leadership isn’t about being the loudest voice in the room; it’s about being the one who inspires action. Let’s challenge our peers to think bigger about philanthropy. Encourage collaboration between businesses and nonprofits to tackle the big
issues together.

Baton Rouge is at a tipping point. The choices we make as leaders today will shape the community we leave behind. Let’s make 2025 the year we double down—not just on giving, but on leading. The city we all want starts with us.