Quickick 2.0 – A legendary LSU athletic trainer developed the world’s first sports drink seven years before Gatorade. Now some high-profile Baton Rouge investors are buying the brand with a plan to take on a $7.4 billion industry.

    By
    -
    Insider

    Quickick is getting a reboot. Legendary LSU athletic trainer Martin Broussard created the sports drink in 1958 after discovering that the salt tabs and soft drinks consumed by his athletes weren't …


    Already an INSIDER? .

    We are glad you enjoy reading Business Report.

    Continue reading this story and get ACCESS to all our content from any device with a subscription now.
    • Get access to more than a decade of story archives.
    • Get access to our searchable data center of TOP LISTS.
    • Get exclusive content only available to INSIDERS.

    RELATED ARTICLESMORE FROM AUTHOR