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Through workforce, economic and community development, the Greater Baton Rouge Industry Alliance (GBRIA) is shaping a strong, sustainable future for south Louisiana. Established in 1970, GBRIA represents more than 80 industrial manufacturing sites across 11 parishes.
Developing a skilled, competitive workforce has been a consistent priority for GBRIA. Several current initiatives focus on engaging students, educators and professionals to expand awareness of the industry’s impact and diverse career opportunities.
In 2024, GBRIA hosted its inaugural Journey to Industry initiative, bringing 200 students from nine New Orleans high schools together with industry leaders and post-secondary education providers. The event showcased career pathways accessible through certification or a two-year associate’s degree.
GBRIA also launched the Women in Industry Forum in Gonzales, where 256 high school girls from 9 school districts, interested in STEM and other industrial careers, met with 100 women mentors working in industry. Through interactive activities and discussions, this year’s participants learned about the range of career options, needed skills and practical issues like preparing a resume.
Recognizing educators’ influence in workforce development, GBRIA offers the Educator Externship Program, a paid three-day summer institute immersing teachers in industrial careers. Through facility tours, industry panels and peer discussions, 63 educators participated last year, gaining first-hand insight they can draw from to prepare students for a range of industry careers.
