Will Cyber Monday sales set another record?

American consumers are scouring the internet for online deals as they look to take advantage of the post-Thanksgiving shopping marathon with Cyber Monday.

Even though e-commerce is now part and parcel of many people’s regular routines and the holiday shopping season, Cyber Monday—a term coined in 2005 by the National Retail Federation—has become the biggest online shopping day of the year, thanks to the deals and the hype the industry has created to fuel it.

Adobe Analytics, which tracks online shopping, expects consumers to spend a record $13.2 billion on Monday, 6.1% more than last year. That would make it the season’s—and the year’s biggest—shopping day for e-commerce.

Online spending is expected to peak between the hours of 8 p.m. and 10 p.m. Monday night, per Adobe—reaching an estimated $15.7 million spent every minute.

Read more from The Associated Press.