LSU is at the forefront of the NIL revolution and it wants to stay there   

    “I wanted to have a chance to be in my brother’s life, and be a positive role model to him.” - Major Burns, an LSU safety who is able to provide his family financial support, thanks to two NIL endorsement deals. (AP Photo/Matthew Hinton)

    While paying student-athletes to play is against National Collegiate Athletic Association rules, under-the-table payments have long been common. 


    Already an INSIDER? Sign in.

    We are glad you enjoy reading Business Report.

    Continue reading this story and get ACCESS to all our content from any device with a subscription now.

    • Get access to more than a decade of story archives.
    • Get access to our searchable data center of TOP LISTS.
    • Get exclusive content only available to INSIDERS.