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Lina & James Jacobs

Lina & James Jacobs

"One thing we've learned as a small business: always being open to new ideas, always being ready to change and evolve."
Case study in analytics

Case study in analytics

Blue Cross and Blue Shield of Louisiana
Are you getting enough sleep?

Are you getting enough sleep?

Well-rested workers contribute to a company's bottom line.
The new night shift

The new night shift

Driven by the demands of technology, more professionals are taking care of business after hours.
Game on

Game on

California enhances its film and television incentives in hopes of regaining production share from Louisiana and other locations.
Workplace etiquette

Workplace etiquette

When working with others in a professional environment, it's important that you present yourself in a way that makes a good impression on others and that will allow you to advance in your workplace.
The water challenge

The water challenge

The Water Institute of the Gulf is an independent research organization dedicated to advancing the understanding of water resources.
The name game

The name game

More than 1,300 URL extensions are about to become available. Should your company switch or expand from .com?
Data sleuths

Data sleuths

Even small businesses can benefit from big data.
Shifting foundations

Shifting foundations

In the wake of a scandal, nonprofits that raise money in LSU's name come under intense scrutiny.
Should my company have a policy on employee use of social media? What should it say?

Should my company have a policy on employee use of social media? What should it say?

Experienced executives and experts share their advice and fixes for your challenges in business.
Striking a balance

Striking a balance

Fitness, fun and fiscal responsibility: These are the goals outlined in BREC's newly unveiled 10-year plan, "Imagine Your Parks 2: Better Parks—Better Living."
5 tips from Mike VI's social media playbook

5 tips from Mike VI's social media playbook

You probably don't know Ginger Guttner, but if you follow any of the official social media profiles of Mike VI, LSU's live mascot, then you've seen her work.
  Hospital amendment is wrong direction

Hospital amendment is wrong direction

The Louisiana Hospital Association released a report last week that touted the $30 billion impact by hospitals on our state's economy.