Physical therapist Jason Greene sometimes gets so excited about his patients’ clinical progress that he claps and cheers loudly. “They tell me I should have been a coach,” he says. Greene likes the association. He believes good coaches have ability to help athletes dig deep and find untapped potential. It’s one of the reasons why the slogan at Peak Performance Physical Therapy is “to treat the athlete in everyone.”
“Whatever you do in life, we want you to get back to being able to reach your goals,” Greene says.
The Maringouin native and married father of four decided to become a physical therapist after a pivotal event as an LSU student. He had walked on the football team in 1994, but suffered a shoulder injury that limited his college athletic career to one season. The silver lining, though, was Greene’s exposure to the field of physical therapy. He completed a master of science in physical therapy from the LSU Health Sciences Center in New Orleans and began working for Peak Physical Therapy in 1999.
He opened Peak’s clinic on Perkins Road in 2002 and in 2007 became a partner with the company. As co-coordinator of its marketing efforts, Greene has helped Peak expand significantly by building strong relationships with physicians, on whom it depends for referrals. Peak now has six clinics in Greater Baton Rouge.
Greene also believes it’s important to market directly to consumers.
“They have a choice in providers,” Greene says. “We’ve worked hard on our branding and in educating the public.”
In 2009, Greene and his partners expanded their footprint further by purchasing three Spectrum health clubs and converting them to Spectrum Fitness and Medical Wellness centers. The new division provides ready revenue because it doesn’t depend on third-party payers. It’s appealing to clients who are undertaking a post-therapy exercise regimen because it’s a regular health club with the added benefit of on-site medical staff.
“We want patients to try to remain as active as possible because exercise is medicine,” he says.
Along with strategic marketing responsibilities, Greene is clinical director at the Perkins Road location, where he keeps a full patient load. He focuses on orthopedics, sports medicine, manual therapy, shoulder and knee rehabilitation, and more.
“We try to create a cheerful encouraging environment where they can get their mind off their pain,” Greene says. “My goal is to go into each session giving my best to every patient.”
A professional football player/athlete or a veterinarian.
A college football coach. I love sports and I really love impacting lives, and as a coach you have access to both.
There’s no substitute for hard work, and you have to have a team approach. Work hard, don’t become complacent and surrounding yourself with a valuable team.
We have a can do spirit in Baton Rouge. With us being the capital and a major university town, there’s so much to draw from and it’s close to regional recreational activities. It’s big enough to be interesting, but still small enough to feel like a real community.
Other than Tiger Stadium? The entire area around the LSU campus and south Baton Rouge.
Traffic. It’s hard to get anywhere fast during the busiest times of day. And the larger issue is that we can’t handle one bad thing happening on a road or interstate. The whole city shuts down.
There’s more and more regulation on payers and providers. If I could just treat patients, and not have to worry about justifying what I’m doing I’d have more time to care for people and help them rehabilitate.
Our business will continue to thrive and be a leader in physical therapy services in Baton Rouge.
