This entrepreneur heads a creative agency with a vision to “maximize moments.” He’s led his team to achieve major industry accolades: two 2024 American Advertising Awards, a 2024 Telly Award, two 2023 American Advertising Awards, and the National Council on Marketing and Public Relations “Gold Medallion.” In 2019, he created a video that won the Adweek Media Plan of the Year Award, three Louisiana Credit Union League Marketing Awards, and the CUNA “Diamond” Marketing Award. On behalf of 4th FLR, he is a recent graduate of the DRIVE MBA program sponsored by BRAC. Armstrong also serves as a lieutenant firefighter with the Baton Rouge Fire Department and has been honored with two fire save awards and five medical life save awards. He is president of the board of directors at Blind Grace and an advisory board member for the Louisiana School for the Visually Impaired.
Motivational song
One song that inspires me is “Walking in Memphis,” by Marc Cohn. This was a song I would hear my parents playing all the time when I was growing up and recently I got a chance to visit Memphis and see how much influence the city had on music. From Stax Records to Graceland, from Isaac Hayes to Elvis, I got to see what it looks like and feels like to leave a legacy behind. That in part has inspired and motivated me to be the change the world is looking for.
Most prized possession
One is the 2024 Louisiana state championship ring the Liberty Magnet High School boys basketball team and coaches gifted to me and my company for the video work we did capturing this story over the past three years. It’s symbolic of being appreciated and being a part of a team.
Personal motto
“Creating good on purpose”
Meet the rest of Business Report’s 2024 Forty Under 40.
