Joe Martin

Co-Owner/Chief Creative Officer, Red Six Media, Co-Owner/Hypeman, Brickyard South Bar + Patio


Martin launched Red Six Media right after graduating from the LSU Manship School of Mass Communication and celebrated 15 years in business this year. In addition to his work with companies, he donates time, creative ideas, branding, and design work to local events and nonprofits including the United Way Jambalaya Jam, Mid City Gras and the Baton Rouge Bourbon Society among others. Martin also volunteers with the Young Entrepreneur Academy of Baton Rouge, AdFed and LSU.

Personal motto:

“There is no substitute for fun.”

Failure or challenge overcome:

I was very proud of how both Red Six and Brickyard fared during the pandemic. It was a remarkably stressful time to be a small business owner, but in both cases, we stuck to our guns, took care of our people and clients, and tried to come up with creative solutions to complex problems.

One thing I’d change about my industry:

There are bad actors, invasive and sneaky tactics, and aspects in modern marketing that foster distrust of the industry.

Animal personality:

I had someone tell me that I remind them of a raccoon because I’m resourceful and always stay up late. Also, my hair is pretty soft.

Meet the rest of Business Report’s 2024 Forty Under 40.

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