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    Why this Baton Rouge CEO is on a mission to raise mental health awareness among employees 


    Traditionally, U.S. corporate culture has prioritized professionalism and productivity over mental health and work-life balance. Since COVID-19 and the Great Resignation in 2021, the standard is shifting. Mental health is now a central topic in the workplace, with more companies adopting comprehensive mental health protocols, benefits and resources for their teams.

    As Business Report features in its latest issue, Baton Rouge-based H&E Rentals, one of the largest construction equipment rental companies in the nation, started offering mental health resources, tools and training in 2021. After an employee had a mental health episode, CEO Brad Barber sought the help of Tonja Myles, a mental health advocate, certified peer recovery specialist and CEO of Set Free Indeed Ministry.

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    Learn more about H&E Rentals’ mental health initiatives. Tune in to the September episode of Business Report’s Strictly Business webcast, featuring CEO and Director Brad Barber. Register here.

    With Myles’ insight, Barber and his company launched a 12-month marketing campaign spreading awareness about fentanyl. They also created mandatory mental health training for employees, spoke with other companies and organizations about destigmatizing mental illness and held a leadership conference that spoke about their commitment to mental health.

    Read the full article about how and why H&E Rentals executives are raising mental health awareness in the company. The story is part of Business Report’s inaugural Executive Mental Health publication, featuring insights and tips from Capital Region companies and experts. Send comments to editor@businessreport.com

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