Pearce Bespoke Franchising, a Baton Rouge-born tailoring business that garnered national attention for designing Jayden Daniels’ Heisman suit last year, has expanded its offerings to include womenswear.
Founder and CEO Nathan Pearce tells Daily Report that the decision to expand into womenswear was the result of a nationwide outpouring of requests to do so. The brand currently has 48 franchises spread across the country.
“Women’s custom clothing is hard to find,” Pearce says. “For us, filling that niche was a no-brainer.”
Catering primarily to young professionals, Pearce Bespoke touts its status as an innovative “mobile” suiting experience, meaning that its tailors travel to meet their clients where they are. It’s a departure from the industry’s traditional brick-and-mortar model.
According to Pearce, the brand’s womenswear offerings fall under the umbrellas of “business attire” and “formalwear”—blazers, dress shirts, overcoats, raincoats, skirts, suits, trousers and the like.
“We really wanted to launch before the holidays,” Pearce says. “We’ve been working hard on the back end to build out the training infrastructure for our franchisees and make sure that the product line was dialed in. My team did an incredible job putting all of that together.”
Beyond Daniels’ Heisman suit, Pearce Bespoke has also gotten a fair amount of local buzz for outfitting much of the LSU football coaching staff and roster over the past couple of seasons. This year, Pearce is proud to say that he’s outfitting some of the university’s women’s basketball and women’s volleyball players, as well.
