When Raising Cane’s expanded across five countries in the Middle East and entered markets in Alaska and Hawaii, it was Corbin who led the messaging—developing the marketing strategy as well as planning and execution. He also negotiated and managed the company’s sponsorship with LSU athletics, including its partnerships with former LSU head football coaches Les Miles and Ed Orgeron and dozens of LSU NIL athletes.
Personal motto:
“Don’t ever take life too seriously. You’ll never get out alive.”
One thing I’d change about my industry:
I would require everyone to work in a restaurant at one point in their life so they can understand the hard work, grit and gumption it takes to cook for and serve others each and every day.
What others don’t know about me:
I despise melon of any kind and refer to it as “filler fruit.”
Meet the rest of Business Report’s 2024 Forty Under 40.
