The U.S. Bowling Congress is bringing its championship events back to Baton Rouge in 2017 and 2025, the USBC and local officials have announced. The USBC Women’s Championship will be held in the city in 2017, and the USBC Open Championship will return to the city in 2025. The 151-day USBC 2012 Open Championship in Baton Rouge had a $113.2 million economic impact in the Capital Region, according to a study commissioned by Visit Baton Rouge. The tournament was first held in the city in 2005. Read Daily Report PM for further details.
Ascension Parish's first bowling alley, Premier Lanes Entertainment Center, opened for business Sunday to packed crowds. "It was like Disney," says Charlene Ourso, a marketing manager for Malco Bowling Division. "We had lines out to the door. We had waiting lists." Home to more than two dozen lanes, the complex on Airline Highway in Gonzales also includes an arcade, a café and lounge, and eventually, if everything goes according to plan, a movie theater. The company plans to break ground on the theater by fall 2013, with an opening possible before the end of the year. No decision has been made on the number of movie screens that may be included. Malco, which is based in Memphis, owns other bowling alleys, including Circle Bowl and Metro Bowl in Baton Rouge, and more than 300 theaters. But the Ascension Parish complex could be the first of Malco's to have both a bowling alley and movie theater, Ourso says. —David Jacobs
The 151-day U.S. Bowling Congress' 2012 Open Championship in Baton Rouge, which wrapped up on July 10, had a $113.2 million economic impact in the Capital Region, according to a study commissioned by Visit Baton Rouge. The study, conducted by Baton Rouge-based SCI Research, was based on 1,056 interviews conducted with bowlers who participated in the tournament. In all, 58,704 bowlers and 11,496 guests from all over the country visited Baton Rouge for the national bowling tournament, which began on Feb. 11. To help cover the expenses of bringing the 2012 tournament to Baton Rouge, USBC received a total of $1.1 million in seed money from a partnership that included the city-parish, three neighboring visitor bureaus, two local casinos and the Baton Rouge Chapter of the Louisiana Restaurant Association. The city-parish's total investment was $695,000, which was made over a five-year period. In its report, SCI Research says the $1.1 million investment provided by the local partners...
News alert: USBC bowling championships coming back to B.R.
The U.S. Bowling Congress is bringing its championship events back to Baton Rouge in 2017 and 2025, the USBC and local officials have announced. The USBC Women’s Championship will be held in the city in 2017, and the USBC Open Championship will return to the city in 2025. The 151-day USBC 2012 Open Championship in Baton Rouge had a $113.2 million economic impact in the Capital Region, according to a study commissioned by Visit Baton Rouge. The tournament was first held in the city in 2005. Read Daily Report PM for further details.
Bowling center opens in Ascension; movie theater on the way
Ascension Parish's first bowling alley, Premier Lanes Entertainment Center, opened for business Sunday to packed crowds. "It was like Disney," says Charlene Ourso, a marketing manager for Malco Bowling Division. "We had lines out to the door. We had waiting lists." Home to more than two dozen lanes, the complex on Airline Highway in Gonzales also includes an arcade, a café and lounge, and eventually, if everything goes according to plan, a movie theater. The company plans to break ground on the theater by fall 2013, with an opening possible before the end of the year. No decision has been made on the number of movie screens that may be included. Malco, which is based in Memphis, owns other bowling alleys, including Circle Bowl and Metro Bowl in Baton Rouge, and more than 300 theaters. But the Ascension Parish complex could be the first of Malco's to have both a bowling alley and movie theater, Ourso says. —David Jacobs
Study: USBC tournament created $113.2M economic impact locally
The 151-day U.S. Bowling Congress' 2012 Open Championship in Baton Rouge, which wrapped up on July 10, had a $113.2 million economic impact in the Capital Region, according to a study commissioned by Visit Baton Rouge. The study, conducted by Baton Rouge-based SCI Research, was based on 1,056 interviews conducted with bowlers who participated in the tournament. In all, 58,704 bowlers and 11,496 guests from all over the country visited Baton Rouge for the national bowling tournament, which began on Feb. 11. To help cover the expenses of bringing the 2012 tournament to Baton Rouge, USBC received a total of $1.1 million in seed money from a partnership that included the city-parish, three neighboring visitor bureaus, two local casinos and the Baton Rouge Chapter of the Louisiana Restaurant Association. The city-parish's total investment was $695,000, which was made over a five-year period. In its report, SCI Research says the $1.1 million investment provided by the local partners...