Hardee's to take over shuttered Backyard Burger locations in B.R., Denham Springs
Little more than two years after opening at 2327 O'Neal Lane, Backyard Burgers has closed its doors, making way for Hardee's to make its Baton Rouge debut. Paradigm Investment Group, the second largest Hardee's franchisee, last week purchased three stand-alone Backyard Burgers buildings—the O'Neal Lane location, as well as one each in Denham Springs and Mandeville—as part of a development agreement the group signed with Hardee's Corporate to develop 30 new restaurants in the Baton Rouge and New Orleans area markets over the next seven years, says Greg Hazard, Paradigm's chief operating officer. Paradigm currently owns and operates 97 Hardee's locations across the Florida panhandle, Alabama and Mississippi. "It's a natural extension for us to go into Baton Rouge and New Orleans, because it's contiguous to our current territory," Hazard says. In addition to offering the standard Hardee's menu, each of the 30 new restaurants in Louisiana will also introduce Hardee's Mexican food line, Red Burrito. Hazard says he expects to begin renovations to the O'Neal building by April, which would put the new Hardee's opening around the beginning of the summer. The Red Burrito menu will be added four weeks after the opening, Hazard says, in order to give new employees time to get used to the standard menu first. The Denham Springs location is located at 102 Bass Pro Blvd. Paradigm has already opened four Hardee's restaurants in Louisiana—in Thibodaux, Chalmette, Port Allen and Monroe—within the past year. —Rachel Alexander
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