JuJu's Boutique to move into old Bellue's location on Jefferson

Published Oct 30, 2012 at 10:00 am (Updated Oct 30, 2012)

The void left in the Pearson's Travel World Luggage shopping center, on Jefferson Highway, by the departure of Bellue's in July will be filled in February with the opening of JuJu's Boutique, says JuJu's owner Sherri Duplantis. Jerry Pearson, owner of the shopping center, says he is renovating the 2,300-square-foot space that had been home to the Cajun delicatessen for the past seven years and could have it ready by Thanksgiving. But Duplantis, who opened her first JuJu's in Houma in October 2007, says she prefers to wait until Feb. 1 to open her first Baton Rouge location. She says it's more about waiting for the short winter season to pass and getting beyond the deep discounts shoppers expect after the holidays. "I just thought it would be better to start off with the spring merchandise instead of winter," says Duplantis. JuJu's also has a four-year-old location in Lafayette and on Thursday is opening a new location in Mandeville. Duplantis says she is a shopper of Towne Center and feels JuJu's will be a good fit in Baton Rouge at the nearby Pearson's Travel World Luggage center. Pearson agrees. "I feel very comfortable that JuJu's customer base will shop with us," Pearson says. Duplantis says JuJu's is a one-stop women's boutique with shoes, clothing and accessories, which makes customer service a high priority. "We try to be your stylist when you come in," Duplantis says. The store doesn't have a website, Duplantis says, but can be found on Facebook here. —Adam Pearson