Dialed in

New iPhone redesign to sell 10 million units within weeks

Published Sep 11, 2012 at 11:00 am (Updated Sep 11, 2012)

(From Bloomberg) Apple Inc. (AAPL)’s debut of its redesigned iPhone will test anew its high-stakes strategy of once-a-year upgrades for a product that accounts for about 70 percent of the company’s profits.

The new phone, to be introduced tomorrow by Chief Executive Officer Tim Cook, will probably have a new hardware design, including a bigger screen and thinner body, as well as new mapping software and compatibility with speedier next-generation data networks. Analysts predict the iPhone may be among the biggest consumer-electronics releases in history. Still, Apple’s reliance on the device leaves Cook little margin for error.

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