A new era of entertainment management

The Collective helps YouTube stars go mainstream

(From The Los Angeles Times) Lucas Cruikshank and his hyperactive Fred character had millions of YouTube fans and a line of merchandise when Hollywood came calling.

Then a manager from the Collective pitched the Nebraska teenager a vision for his squeaky-voiced character that would result, three years later, in a holiday album, three made-for-TV movies, and a series on Nickelodeon.

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