Gerry Lane partners with Payless to open used-car lots in B.R.

Published Jul 27, 2012 at 10:00 am (Updated Jul 27, 2012)

Gerry Lane Enterprises announced this morning that it has signed franchise agreements with Payless Car Sales to open a pair of used-car lots in Baton Rouge. The lots will be located at 11025 Reiger Road and 4960 Florida Blvd. It will be Payless' first foray into Louisiana, according to the company's website. Headquartered in St. Petersburg, Fla., Payless is a wholly owned subsidiary of Avalon Global Group, with dealerships in four states. “Payless is a natural fit for us,” says Gerry Lane Vice President Eric Lane. “We chose very carefully when it comes to associating the Gerry Lane name with a franchise, and Payless was able to meet or exceed all of our criteria.” Lane says the two used-car lots will open “as soon as possible.” The Payless franchises will compliment Gerry Lane's lineup of dealerships in the Baton Rouge area, which includes Chevrolet, Buick, GMC, Cadillac, Saab and Mitsubishi.