Keep it simple
| Paring down marketing messages to a few basics |
(From The New York Times) SIMPLY put, a lot of what Madison Avenue says these days is simply put.
“Simply,” “simple” and “simplicity” — along with like-minded thoughts that include “easy,” “honest” and “clear” — have become marketing buzzwords in response to three related trends: how busy life today seems, the growing complexity of technology and the increasingly complicated economic picture. That has encouraged advertisers to woo consumers with promises to provide solutions that are meant as simple but not simplistic.
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