Tiger Mania stores acquired by LIDS Sports Group
Tiger Mania's three brick-and-mortar stores in Baton Rouge and its e-commerce website at TigerMania.net have been acquired by Indianapolis-based hat and sports merchandise retailer LIDS Sports Group. Terms of the deal were not disclosed in a news release about the acquisition, which was also vague about the future of the three Tiger Mania stores. In the release, LIDS Sports Group Executive Vice President of Retail Charlie Brodt says, "With our expertise in sports apparel retailing, as well as a broad assortment of officially licensed LSU merchandise, I truly believe Tiger fans will find a significant value in what LIDS Sports Group can do through the expansion of this brand." However, the release does not indicate whether the stores will be rebranded or whether they will continue to solely carry LSU merchandise. A LIDS company spokesman did not return a request for further comment this morning. The three area Tiger Mania stores are located at 4410 Highland Road, 8976 Interline Ave., and inside the Mall of Louisiana. There already exists a Lids store in the Mall of Louisiana, as well as one in the Cortana Mall.
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