'Real Estate Weekly': House hunters' first impressions are as important as price, survey says

'Real Estate Weekly': House hunters' first impressions are as important as price, survey says




When going through the process of searching for a new home to buy, square footage, layout and price are important, but most Americans are apparently relying just as much—or even more—on intuition and their first impression of prospective homes. That's according to a new study out today from Coldwell Banker Real Estate, in which 62% of women and 61% of men say they know within the first visit of a home if it's right for them. Also, 28% of women and 25% of men say they actually put more emphasis on how they feel about a home than they do on other more tangible specifics. "A home is more than square-footage and the number of bedrooms and bathrooms, and this survey shows just how much emotion can play a role in the home-buying process," says Jessica Edwards, Coldwell Banker consumer specialist. "When two people are looking for a home together, there are many considerations to take into account. Of course, price and layout matter, but 'feeling at home' is an important factor." The survey, which entailed phone interviews with 1,000 men and women from across the United States, also sheds some light on the roles men and women are playing at home—and shows some generational variance in attitudes. For example, 54% of women say they take the lead when it comes to decorating a home; however, younger men are playing a larger role in those decisions than do men in their fathers' or grandfathers' generations. While 48% of those younger than 44 say the decorating decisions are made mutually, just 36% of those over 55 say the same. As for the kitchen, 68% of women say they are the "primary chef" for the household, while 23% of men say the same. Read the entire Real Estate Weekly e-newsletter here.



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